About Us
A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

Inspired by Global Textile Journeys
Accompanying her mother on vibrant textile market excursions in different countries, the founder finds joy and inspiration in these cherished journeys. Each market visit was a treasure trove of colors, patterns, and textures that fueled her creativity and shaped her vision. These experiences are woven into the fabric of So Nour, as the love for textiles pulses through every creation.
At its core, So Nour is not just about fashion—it’s about celebrating heritage, connection, and the stories that fabrics can tell. We strive to empower women with versatile pieces that resonate with their own journeys, offering a wardrobe that reflects both elegance and the richness of life’s experiences.